Category Archives: Uncategorized

[Ezine] The Secret to Growing Your Business in 2017

logical soul ezine

 

 

Dr.Michael Craig

Vol. 4, #49 – December 12, 2016

Are you a coach, consultant, salesperson, business owner or entrepreneur?  If so, do you have a plan yet for marketing your business or company in 2017?  If not, I have a great suggestion for you…

Do Away With Advertising

If you’re in business, chances are you advertise.  And sometimes profits still go south.  The temptation at the first sign of an economic setback is to cut back on advertising.  Most ads are expensive and often not targeted to your specific customers.  Regardless of the cost, however, by cutting advertising you run the risk of depleting your business of new customers and revenue. 

So what to do? 

Instead of doing away with ALL advertising, why not simply cut the more ineffective yellow page or TV ads that appeal to mass audiences?  Unless you sell a mass-audience product, you risk spending more than you bring in. 

Why not try using more efficient ways to market your business instead? There is a powerful tool that’s been around for centuries that you may have overlooked…

A few years ago, I interviewed Joe Vitale, a very successful book author and Law of Attraction guru.  Joe told me during the interview of the secret of his success:  press releases. 

I instantly got the power of what he was telling me.  Years ago, I had used press releases locally to successfully promote my lectures and mediation training.  With the spread of the Internet, however, the use of press releases has become a much more powerful tool in getting the word out worldwide! 

——>  Check out the 7 Key Advantages of Using press Releases <——–

So how do you, as a coach or entrepreneur, put together a press release?  Here’s a brief summary…

Cost-Effective Marketing

Writing a press release is not difficult.  Just get the attention of your readers with a snappy title, then feature the 5 W’s of journalism, or the “Who, What, Where, When & Why.” 

Then, you must submit your press release either directly to a news outlet.  Major news stories go to either UPI or AP.  Chances are, however, your news item won’t be as cutting edge as a natural disaster, terrorist attack, or what Donald Trump tweets before breakfast.

So what do you do instead?

Publish your press release through a paid service that distributes your story throughout the world via various smaller local news outlets.  Most of these services are affordable, and reach a very wide audience of media outlets. 

——>  Learn the 7 Key Advantages of Press Releases <——–

Start planning for 2017 marketing now.  By issuing press releases regularly, you will more than make up for the small cost by attracting shiploads of new business!

Michael

www.LogicalSoul.com

[Ezine] The Leaning Tree Episode

logical soul ezine

 

 

Dr.Michael Craig

Vol. 4, #48 – December 5, 2016

Oops

We have a leaning Christmas tree.  Thus begins the saga…

First things first.  The Christmas Holidays mean that my wife Soma gets busy . . . and one of the major “busy items” on her list is the Christmas Tree setup. 

I guess she got tired of my groaning and moaning every time I had to lug all that stuff out of the attic.  Now she recruits help – usually in the form of our cleaning lady who apparently also finds it fun.

Its not fun for me.  I’m a Scrooge, remember?  (see last week’s Ezine).

leaningchristmastreeAnyway, this year’s Tannenebaum was a bit droopy.  And, of course, it is now the “man’s job” to fix this deplorable condition . . .  especially since I didn’t help with the initial setup. 

“It doesn’t look so bad to me” I propose, feeling rather festive.  And lazy.

“It looks awful!”  she says, “And besides, I’ve got my aunt coming to visit on the 14th.” 

I notice her eyelids start to twitch – an indication that any form of tomfoolery is to be cut short immediately. 

Suddenly I start feeling much older.  So I reach down inside to invoke the last remnants of my inner child…

“She might like it this way!” I counter, realizing immediately this only adds gasoline to the fire.   

So, soon after the anticipated barrage of scowls and “how could you’s,” I meekly agree to do the thing. 

With one last boyish effort, I grab a stick, turn it into my magic wand, and loudly proclaim “Leaning tree… begone!!”  I really don’t care if the tree straightens up, or disappears altogether.  Either outcome would be fine with me.

Nothing happens.  Soma stomps off with an echoing harrumph! 

The (Small) Silver Lining

I will eventually take out my tools and re-adjust the (blessed) thing.  For now, however, I simply enjoy NOT doing it . . . for as long as I can.

Hey – it’s a guy thing.

Michael

www.LogicalSoul.com

[Ezine] Will you survive this Election?

logical soul ezine

 

 

Dr.Michael Craig

Vol. 4, #44 – November 7, 2016

Happy Voting Tomorrow!

donal trump hillary clintonLike during Halloween last week, frightening things still roam the earth – this time in the form of two very unpopular candidates, each vying to become the latest “Czar” of these United States.  Tomorrow’s results should (hopefully!) tell us.

As in other election cycles, this one is also about survival:  why the OTHER candidate (the one you don’t support) cannot win because he or she will bring fire, brimstone, and damnation down upon all of us true believers and leave the world a charred mess of chaos and ruin. 

This is actually normal for US presidential elections. 

—–> See How Other Presidents Really Screwed Up <——

Remembering Old Things

William Falkner once wrote “The past is never dead.  It’s not even past.”  Old ideas or memes never go away, they just repeat themselves every few generations as if they were newly-minted and never before seen.  

So, here we go again. 

I’m old enough to remember Lyndon Johnson’s 1964 TV ad (yes, we had TV in those days) that showed a little girl picking petals off a daisy, offset by an exploding nuclear bomb.  The implication?  Barry Goldwater would set off a nuclear war! 

He didn’t.  We’re still here. 

But that didn’t stop others from pinning the same threat on Reagan years later.  By the way, both parties engage in this same rampant pettyfogging. 

The point is that probably neither Hillary nor The Donald will set off a war or other disaster. They might mess up a bunch of things, but so does EVERY president since the beginning of our nation. 

Even saintly George Washington, Father of our Nation, was roundly criticized.  He once had to beat down a “Whiskey Rebellion” because moonshiners bristled at the thought of him forcing them to pay high taxes on homemade liquor.   

—–> Read More Strange Stories Here <——

Survive and Prosper

One of my favorite hobbies is reading little-known facts about presidents past.  I finally put down in writing some of these weird and wonderful tidbits in an article I wrote earlier today called:

—–>  The Election Survival Guide <——

It’s all about gaining a bit of prospective, so check it out.  The article is full of fun facts that may take the edge off election-day worries.

To your health and success (in spite of Tuesday’s results),

  • Michael

[Ezine] Will you survive this Election?

logical soul ezine

 

 

Dr.Michael Craig

Vol. 4, #44 – November 7, 2016

Happy Voting Tomorrow!

donal trump hillary clintonLike during Halloween last week, frightening things still roam the earth – this time in the form of two very unpopular candidates, each vying to become the latest “Czar” of these United States.  Tomorrow’s results should (hopefully!) tell us.

As in other election cycles, this one is also about survival:  why the OTHER candidate (the one you don’t support) cannot win because he or she will bring fire, brimstone, and damnation down upon all of us true believers and leave the world a charred mess of chaos and ruin. 

This is actually normal for US presidential elections. 

—–> See How Other Presidents Really Screwed Up <——

Remembering Old Things

William Falkner once wrote “The past is never dead.  It’s not even past.”  Old ideas or memes never go away, they just repeat themselves every few generations as if they were newly-minted and never before seen.  

So, here we go again. 

I’m old enough to remember Lyndon Johnson’s 1964 TV ad (yes, we had TV in those days) that showed a little girl picking petals off a daisy, offset by an exploding nuclear bomb.  The implication?  Barry Goldwater would set off a nuclear war! 

He didn’t.  We’re still here. 

But that didn’t stop others from pinning the same threat on Reagan years later.  By the way, both parties engage in this same rampant pettyfogging. 

The point is that probably neither Hillary nor The Donald will set off a war or other disaster. They might mess up a bunch of things, but so does EVERY president since the beginning of our nation. 

Even saintly George Washington, Father of our Nation, was roundly criticized.  He once had to beat down a “Whiskey Rebellion” because moonshiners bristled at the thought of him forcing them to pay high taxes on homemade liquor.   

—–> Read More Strange Stories Here <——

Survive and Prosper

One of my favorite hobbies is reading little-known facts about presidents past.  I finally put down in writing some of these weird and wonderful tidbits in an article I wrote earlier today called:

—–>  The Election Survival Guide <——

It’s all about gaining a bit of prospective, so check it out.  The article is full of fun facts that may take the edge off election-day worries.

To your health and success (in spite of Tuesday’s results),

  • Michael

[Ezine] Will you survive this Election?

logical soul ezine

 

 

Dr.Michael Craig

Vol. 4, #44 – November 7, 2016

Happy Voting Tomorrow!

donal trump hillary clintonLike this time last week, frightening things roam the earth – this time in the form of two very unpopular candidates, each vying to become the latest “Czar” of these United States.  Tomorrow’s results should (hopefully!) tell us.

As in other election cycles, this one is also about survival:  why the OTHER candidate (the one you don’t support) cannot win because he or she will bring fire, brimstone, and damnation down upon all of us true believers and leave the world a charred mess of chaos and ruin. 

This is actually normal for US presidential elections. 

—–> See How Other Presidents Really Screwed Up <——

Remembering Old Things

William Falkner once wrote “The past is never dead.  It’s not even past.”  Old ideas or memes never go away, they just repeat themselves every few generations as if they were newly-minted and never before seen.  

So, here we go again. 

I’m old enough to remember Lyndon Johnson’s 1964 TV ad (yes, we had TV in those days) that showed a little girl picking petals off a daisy, offset by an exploding nuclear bomb.  The implication?  Barry Goldwater would set off a nuclear war! 

He didn’t.  We’re still here. 

But that didn’t stop others from pinning the same threat on Reagan years later.  By the way, both parties engage in this same rampant pettyfogging. 

The point is that probably neither Hillary nor The Donald will set off a war or other disaster. They might mess up a bunch of things, but so does EVERY president since the beginning of our nation. 

Even saintly George Washington, Father of our Nation, was roundly criticized.  He once had to beat down a “whiskey Rebellion” because moonshiners bristled at the thought of him forcing them to pay high taxes on homemade liquor.   

—–> Read MORE STRANGE STORIES HERE <——

Survive and Prosper

One of my hobbies is reading little-known tidbits about presidents past.  I finally put down in writing some of these weird and wonderful facts in an article I wrote earlier today called:

—–>  The Election Survival Guide <——

Check it out.  The article is full of fun facts I know you will enjoy!

To your health and success (in spite of Tuesday’s results),

  • Michael

[EZINE] The Formula For Success…

logical soul ezine

Dr. Michael Craig

Vol. 4, #14 – April 4, 2016

A Funny Thing Happened

On the way to Tybee Island, Georgia…

I was doing my best to keep my eyes on the road and see the flow of traffic.   Suddenly it started pouring down rain and my vision became really impaired.

You see, I have double vision anyway, and just don’t do well driving and night or in bad weather.  I therefore turned the wheel over to my lovely wife who continued to head down I-16 to Tybee where we were meeting friends and family to celebrate my sister’s birthday.

Then it happened . . . in the midst of the pouring rain and a long road trip . . . I felt happy!

I suddenly became aware of simple things, like how the raindrops fell on the windshield, the wetness of my water bottle, and how some drivers (my wife and I call them ‘The Immortals’) weave in and out of traffic in hopes of (I guess) “winning” the race to God knows where…

But nothing seemed to matter in that authentic moment of peace.

The Meaning of Success

beach2The definition of Success to most of humanity usually involves money and financial well-being.  While this definitely plays a part for me, real success is so much more than that.  As any truly successful person will tell you, success is actually “a state of mind.”

This trip to Tybee made me think of this topic, mainly because its the home home of two of our best friends in the world – Chuck and Melinda – who are also two of the most successful people I know.  I’ve known Chuck, like forever, so my wife and I occasionally pop in whenever there’s an invitation and the Big City gets a bit too much for us.

While Chuck and Melinda have never been rich financially (their home is the oldest and smallest one on their street), they love their family, make friends easily, and appreciate the smallest things in life.  Our idea of a great time, for example is to share these small things:  walks on the beach,  the sunshine, a glass of wine, herbs from the garden, jamming on guitars, and even watching the traffic go by on their street with partying teens, vacationing families, and other inland folks looking for a little ocean air.

We agree on very little politically, our music jams sound like screaming cats, and cell reception at their house is very poor, but you know what? . . . It doesn’t matter!

The Formula

I think you probably know where I’m going with this.

The same success formula I speak of is the same one my Grandmother taught me decades ago, and the same one that rings true for each and every generation that will take time to sit still and listen. There is, after all, nothing new under the sun . . .

Happiness is a Decision – even in stillness and nothingness.

Happiness doesn’t come in a bottle, TV or smart phone.  Nor is it held in the bank, your garage, portfolio, or safe.  Happiness has little to do with excitement or adrenaline, and is often lost in the search for love, riches, fame, and the need to feel good.

Happiness is a decision.   Without the decision to find happiness wherever you are, whoever you are with, and in whatever you do (even if its nothing), you won’t be able to slow down long enough to get off your I-phone . . . much less smell the roses.

So, a funny thing happened on the way to Tybee: I had another blast of happiness . .. . and I wanted to share it with you.

To your real success,

Michael

P.S., The best things in life are those that are shared… and many are free!  So don’t forget to check out also the 5 critical pages every website needs in order to be effective:

—–> Discover the Critical Pages you need for your Coaching Biz <—–

 

[Ezine] The Story of a Shattered Arm…

logical soul ezine

 

 

 

by Dr. Michael Craig
Vol. 3, Issue 17,   April 27, 2015

It was a dark and stormy night . . . 

Not really, but it was just as scary!  I won’t spend much time here about how I ended up with a deformed forearm, except to say …

==> You can read the whole story here <==

This tale of woe has it all:  the Atlanta Beltline, danger, a unicycle, x-rays, the Nepalese earthquake(!), and a demonstration at the yearly Laughter Yoga Conference that you will NOT want to miss!

==> See the Story and Video here <==

It’s all for fun this week.  Next week I will return with more tidbits of coaching excellence!  Meanwhile, check out the video of me taking my life in my hands…

To your success,

Michael Craig