Archive for interview
How to Save Your Business in 10 Minutes, Part 2
Posted by: | CommentsThe Logical Soul(tm) is a process involving 4 phases: the Interview, Discovery, Access, and Resolution (or Intergration). Each of these four are crucial for hidden decisions to change and results to “take.”
The first phase – the Interview – is taken from the Socratic method. This method, obviously, was derived from the habit that the philosopher (and “corrupter of the Athenian youth”) Socrates developed to ask questions, more questions, then still more questions, until the truth is revealed.
This 20-question approach actually pinpoints the problem needing resolution. Without digging beyond the surface and finding that “needle in the haystack,” or hidden factor that truly motivates us, we are unable to change our results. Period.
Brett McFall from Australia does an excellent job with the Socratic method in getting to the truth of why customers don’t buy. While he uses audience feedback instead of muscle testing the way I do, the results are similar. Check out this second installment from the World Internet Summit he sponsored down under:
How to Save Your Business in 10 Minutes
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Brett McFall (R) with Client
Bret McFall, an Australian Internet Marketing success story, used to get paid $2,500 just to ask a single question over and over again. This question, asked correctly and repeatedly, can take your business from mediocrity to success in no time. Check out the link below to his blog and 10-minute video.
Brett’s question, by the way, is only the FIRST STEP in the Logical Soul ™ 4-Step process, and is called the “Interview.” The other three steps - Discovery, Access, and Resolution – are equally as powerful, and can be learned by anyone very quickly.
Watch Brett’s technique, and know that you can use this process with almost any problem. Then plan to attend a Meetup Group session, or learn Michael’s 4-Step process from one of the soon-to-be-available workshops, online training course, or private session series. Subscribe to this blog to get up-to-date notice of any and all programs as they come available.
Here is the video link:
Enjoy!
