Dr. Michael Craig
Vol. 4, #15 – April 11, 2016
Arithmetic Down Under…
Hey [newsfield name=”name”]…
I have a very smart friend in Australia named David Cummings. He’s an engineer, a business marketing genius . . . and has a very unique way of seeing things using some very weird math…
One day we were sitting around chewing the the Vegemite with some shrimps on the Bar-Bee (just kidding – I’ve not yet been to Australia. Want to. Heard its lovely. But I digress…)
Anyway, we Skype quite often. One day on Skype he told me that – by giving away more stuff – I could actually attract more coaching clients. He said he’s been marketing like this for years, and the results were amazing.
At first glance, I saw nothing weird about this. I, too, recommend giving away free coaching sessions in my book The Six Figure Coach. David, however, added a real twist to this wild and woolly giveaway idea… and posted a great article to share with my followers:
The thing that puzzled me was this: Why was he recommending giving away THREE things? . . . In addition to the Free Sessions? This was strange math to me, i.e., 1 minus 1 minus 1 is NOT supposed to equal THREE!
But I guess it does in Australia, sort of . . . like how the water circles counter-clockwise going down the drain? 😉
So check it out. All I can tell you is that David’s formula involves giving away unique information products along with your free coaching that are almost guaranteed to attract – and keep – more paying clients!
To your success,