Monthly Archives: February 2016

[EZINE] Do You Know Your Niche or Specialty?

logical soul ezine

Dr. Michael Craig

Vol. 4, #9 – Feb. 29, 2016

 

Happy Leap Year Day [newsfield name=”name”] – This week I want to ask you about your “niche” or coaching specialty.  Do you really know what it is?

Know Your Niche

I never gave much thought about my “niche” before I realized that NOT knowing this bit of information has probably cost me tens of thousands of dollars! 

Then – and only then – did I become interested.

Don’t be like I was.  Learn all you can about your coaching niche, i.e., your specialty.  Knowing your niche is the only way I know to directly affect your ability to attract paying clients,  and therefore your bottom line!  Otherwise, you will only end up coaching your dog on how to roll over (and chances are, Fido doesn’t pay so well!)…

—-> Learn about how to recognize your NICHE here <—–

3 Questions

There are essentially 3 Questions you need to ask yourself in order to discover your true niche.  These, by the way, are the SAME questions your prospective clients are quietly asking – and expecting you to answer BEFORE they will commit to any kind of coaching!

—-> Learn the 3 Questions Here <—–

That’s It!

I wrote a LOT on Coaching Niches – and also did a podcast a few years ago – so I won’t repeat all that here.  I will, however ask you to check out my latest article . . .

—–> Do You Know Your Coaching Niche? <—–

To your continued success,

– Michael

[EZINE] Are you a Life Coach? Or a Therapist…?

logical soul ezine

Dr. Michael Craig

Vol. 4, #8 – Feb. 22, 2016

 

OK [newsfield name=”name”] – This week I want to ask you something important:  Are you a life coach?  Or a therapist??

Life Coaching Myths

If you are a therapist or psychologist,  you already know the answer to this question.  Therapy (and counseling, for some) is unlike life coaching in that it involves dealing with the PAST, i.e., emotional traumas or experiences.

Any attempt to deal with parents, siblings, teachers;  war-time traumas that created PTSS, or even past-lives . . . is always about the past.  While the EFFECTS may be found in the present and future, the past is the workplace.

Practitioners and therapists are usually licensed and board-certified, and have to adhere to strict standards or protocols when dealing with patients or clients.  Life coaching – on the other hand – usually revolves around what exists in the PRESENT or FUTURE without much attention being put on digging up the past.

The MYTH that usually  surrounds this profession is that “life coaching” is somehow akin to being a therapist . . . but without a license.  Nothing could be further from the truth.

A real life coach will help you assess your current assets, skills, talents and other resources, then help you focus these resources towards a particular goal or dream.  Life coaches can either be certified or not certified, but they are always focused on what is possible, rather than healing what has passed.

There are 5 myths, actually,  that surround the art and practice of life coaching.

—-> Learn the Other 4 Myths about Life Coaching Here <—–

Finding Your Coaching Niche

To be successful as a Life Coach, you have to find and develop your NICHE, or specific field of coaching.  Otherwise, you run the risk of becoming invisible because you don’t address the SPECIFIC NEEDS of your ideal client.

Are you a weight loss coach?  Great – this is a niche, but also a very broad one.  Be as specific as you can.  Try “Niching” your field down a bit . . . say by becoming “The #1 Weight Loss Coach for Asian Women Over 50,” or something similar.

The FIRST thing you need to understand about any niche you choose, however, is the public’s perception of life coaches, and how you can meet and overcome these MYTHS and objections before promoting yourself in a big way . . .

—–> Here are the 5 Myths about Life Coaching <—–

Another factor any life coach should consider, as part of any effort towards success,  is CERTIFICATION.  While no one in the USA is required to be certified to start a practice, a life coaching certificate gives you more authority and “gravitas” when addressing prospective clients.  As a “certified life coach,” you automatically gain more respect, like you would if you were a published author or other known expert.

More on this later . . . Meanwhile,

To your continued success,

– Michael

[EZINE] Voting for Socialism? Or Social Media…?

logical soul ezine

Dr. Michael Craig

Vol. 4, #5 – Feb. 1, 2016

 

[newsfield name=”name”] – This is a NON-political article, by the way… it’s really about how to promote your life coaching business!  Read on…

Who’s being Social?…

In honor of the “official” kickoff to the 2016 US presidential election in Iowa tonight, I wanted to say a few words to acknowledge those of you who take the time to go to the polls or caucuses and vote, regardless of your political persuasion.  Since you don’t live in a country that REQUIRES voting – as in Australia – your contribution to the selection of our next president is vital. 

But please make sure you’re voting for the right reasons . . .

I became aware a day or so ago that some people – mostly younger folks in this case – have become far removed from the political meaning of the word “socialism” and think it is related somehow to “social media.”  Just for the record:  It’s not.

Social Media Can grow your Business

“Social media” is truly social.  It boils down, basically me sharing my cute kitten and baby pictures online with all my friends and acquaintances. No one wants to take my “stuff” unless I choose to share it.

The fact is, if you want to grow a business – your life coaching business for example – you need social media to help spread the word.

—-> How to Optimize Pinterest for Your Life Coaching Business <—-

Social media does not -yet anyway – have rules that compel members to give up more than they are willing to share.  Socialism outside the family unit, however, is a bit different…

Socialism can grow your “Fairness”

“Socialism” is where you, I, and everyone in the community shares everything:  all resources like food, living space, and especially money.  There is always the need for mediator, however, who keeps order and gets to decide what’s fair. In a club, this might be a chairman.  In the family unit, the parents usually have the last word. In politics, this means a centralized government.

The confusion about the terms “social” vs “socialism” arises because Bernie Sanders  calls himself a “Democratic Socialist” (in the European sense, he says).  And because “social” is a buzzword that every young person has come to associate with “fair,” “share” and “social media,” Bernie gets both media attention and followers.

But most older Americans are a bit skittish about the term “socialism” and rarely confuse it with the use of Facebook or Pinterest.   Folks over 60 remember the Cuban missile crisis, and the imminent threat of Communism and socialism was a constant mantra of government bulletins, publications, and news.

Just because you like to share cute kitty pictures online, for example, does not mean you buy into “socialism”. . . unless you are also in favor of sharing everything else you own! Don’t own much?  Hey! It pays to be a socialist!!

Even Bernie is not a complete socialist (or Communist).  Bless his heart, Mr. Sanders understands government has some limits.  He just wants the US to be more like Denmark!  It may be the most expensive place to live in Europe, but at least its the most “fair.”

If You Are A Life Coach

…And regardless of your political persuasion, its still wise to use social MEDIA to promote your practice.  Then go vote.

—-> Check out Arina’s 2013 article on Pinterest Optimization <—

This older blog post is still very informative about ways you can use social media to get your “friends” to know, like, and trust you.

Your Socially-Fair Friend (but admittedly not a socialist),

Michael

To your continued success,

– Michael