Category Archives: technique

[EZINE] Everything Is Negotiable

logical soul ezine




Dr. Michael Craig,   Vol. 5, #19 – May 16, 2017

The Lesson

Everything in life is a negotiation – whether you are buying a car, asking for the TV remote, or trying to convince that special person to marry you.  Here are a few powerful tips to help make your efforts more fun and productive.

An early business mentor of mine was Marshall Thurber.   He was retired as a millionaire at age 30, and hired the likes of inventor/architect R. Buckminster Fuller and quality guru W. Edwards Deming as personal coaches.  Marshall also mentored Robert Kiyosaki (author of Rich Dad, Poor Dad), Tony Robbins, and a host of other successful authors and entrepreneurs.

He was also one of the best damn negotiators I ever met.

I had the good fortune to experience Mr. Thurber’s unique teaching style in 1988-89 in Atlanta, as part of a select group who (naturally) paid him big bucks to mentor them.

In negotiations, Marshall was golden.  When buying or selling businesses (his specialty), he would often take prospects to the ball park and talk about everything but the deal.  This, and his  strategic use of artificial scarcity mixed with personality, often sealed the deal in no time.

“My board of directors shut this offer down tonight, but I can stretch that if you give me your decision by tomorrow morning…” mumbled Marshall, between bites of his hot dog. 

He then finished his hot dog without a word, waiting for the prospect to bite… and they usually did. 

The 7 Keys To Negotiation

Marshall taught using games.  He has us play in small groups, with lessons coming organically, based on our own experience.  These games centered around one or more of the following “7 Steps to Powerful Negotiations”

  1. Start with an attitude of Win-Win.
  2. Focus.  Know your Prospect’s needs, wants and dreams.
  3. Offer them what they want (or dream).
  4. Let them experience the dream using words, pictures, or the actual experience itself.  Also let them understand what may happen if the DON’T take the offer.  Repeat (when appropriate) in different ways or at different times.
  5. Create scarcity, either real or artificial.
  6. Ask for a Decision.
  7. Be willing to walk away.

While I thought I knew the concept of Win-Win, for example, it wasn’t until I played the game “Win as Much as You Can” that I came to realize I was still operating on the old win-lose or zero-sum game as before.  By playing a game, I learned more in 30 minutes than I had in a lifetime before.

—–>  Check Out Marshall’s TED Talk <——

(I actually used some of Marshall’s ideas when creating the Logical Soul®.  By “negotiating” with your subconscious self, you can actually defused raw emotions and create a path to success on many levels.  Check out my presentation back in 2014 on how this happens.)

If you are interested in learning more about Marshall’s methods, reply to this email and let me know.  If enough people respond, I may be able to put together a game-learning workshop and/or online course.

To your success,






[EZINE] New Look at an Old Idea…

logical soul ezine



Dr. Michael Craig

Vol. 4, #21 – May 23, 2016

Affirmations: Your Most Powerful Unseen Forces (Part 3)

[newsfield name=”name”]- This is the last installment of my “Unseen Forces” article series… hope you’ve enjoyed it.

brainLast week I covered the topic of Testing.  In this issue I want to share how to test your affirmations to find out whether or not you’re actually going to get results . . . or just waste your time!

Whether you know it or not, you are using affirmations all the time.  This “self-talk” can be either conscious or subconscious, but the effects are the same . . . they get results.  The only question remains: are these the results you want?!

—–> Find the Source of Your Thoughts and Affirmations <—–

There are certain statements that you can make that test both your affirmations, and the hidden decisions that govern them.

—–>  How to test your Affirmations for Effectiveness <—–

This stuff is really cool.  Try it!

To your success,


[EZINE] Feeling Overwhelmed? Try This…

logical soul ezine

Dr. Michael Craig

Vol. 4, #17 – April 25, 2016

Is a Monkey on Your Back…?

I know how you feel [newsfield name=”name”]…

Last week, I talked about depression, and how doctors often get the diagnosis and treatment wrong (see my Feb. 21, 2015 Blog Post).  Today I want to talk a little bit about a similar state – Overwhelm – and how this problem contributes to

  • Loss of energy and focus
  • Fight-or-Flight responses, i.e., fear and anxiety
  • Sudden anger flareups (road rage)
  • Tightness in the Solar Plexus
  • Feelings of exhaustion
  • Feelings of hopelessness, and a
  • Desire to say “No” to everything and everyone.

Some folks even have symptoms like sudden loss of blood sugar, fainting, and even heat attacks.  Most people, however, simply feel a tightness in the stomach and muscles, and a desire for some kind of relief.

Left unchecked, feelings of overwhelm can lead to seizures… or worse!  

I often feel slightly overwhelmed, so I can speak on this subject with some first-hand experience.  For me, the symptoms are often subtle – linked with a desire to accomplish something I think is important.  Then I get caught up with the task and forget to take a break, eat, or go to sleep.  Loss of sleep, coupled with overwork, naturally leads to consistent feelings of overwhelm. 

So, other than giving up important activities, what’s the solution?  I wanted to know, so I dug out some important resources and spent more valuable time searching . . . figured this is the important “break” I’ve been looking for 😉

Time Off Means Different Things

“Maybe we need a vacation.”

This is the phrase my wife often throws out when she wants to get off the overwhelm wagon.  For me, it just brings up more stress!

To me – and workaholics like me – a “vacation” implies two things:

  • Working harder before and after the vacation time, and
  • Fretting about unfinished work while sitting on the beach, at the bar, etc.

But I go on the vacation anyway, knowing it has a real healing effect on my wife.  Meanwhile I make a concerted effort to let go, once I’m in the car or on the jet plane.

But to me, “Time Off” really means letting go of the NEED to accomplish things!!

You see, I get attached to those silly tasks that take up my life and don’t bring me more health or money.  Things like fixing the shed out back, grooming the cat, and sorting my emails are all great, but just add to that same feeling that I’m not accomplishing anything.

But I FORGET to notice what’s really important, and what’s not.  So here’s what I came up with to help me out . . .

The Lazy Man’s Guide to Time Management

Here are the steps I take (whenever I can remember) to release feelings of overwhelm:

  1. Notice the feeling – If it sin my solar plexus, it often means I took on someone else’s “stuff” – fear, anxiety or anger.
  2. Let the feeling go – This doesn’t mean stop working.  It just means to let go.
  3. Turn off outside distractions.  If the TV or radio is blaring, off it!
  4. Breathe.  In addition to keeping you alive, breathing also releases endorphins, and shuts off the “Sympathetic On” button.
  5. Quick Regression.  Go back to the first time you remember feeling this way.  As an adult, go in and “save your inner child” from whatever trauma may have caused the overwhelm.
  6. Come back in your body.  Feeling “besides yourself” could be an indication you left! Do this while breathing.
  7. Decide on how best to manage your Time.  Use one of the other dozen or so methods to effectively manage your time (Dozens of books have been written on this part, but few ever even mention Steps 1-6)!

This whole process will only take about 10-15 minutes, and will leave you refreshed and alive. I use this as part of my Logical Soul(R) method, but you don’t have to know the whole thing to get some quick relief!

In a Hurry?  Try This…

There is an even FASTER way to get relief from overwhelm…

—–> Check out this Rollicking Overwhelm-Kicking Technique!  <—–

Let me know how these work for you.

To your success,