Category Archives: life coaching

[EZINE] How To Read Anyone Like A Book

logical soul ezine




Dr. Michael Craig,   Vol. 5, #20 – May 23, 2017

The Open Secret

Want to know how to read someone like a book?  Watch.  Ask questions.  And really listen. 

That’s right.  It’s an open secret that – to read someone correctly – you only have to watch and listen.  Then they will reveal things they never told anyone . . . even themselves!  I discovered this after interviewing hundreds of guests on my radio program, as well as after doing sessions with thousands of people.  

But listening – really listening – is a natural talent that has been trained right out of us. 

I learned this the hard way as a child and adolescent growing up in Savannah, Georgia.  I remember being a part of a family gathering where they were telling stories from the wartime and I noticed that Aunt Floozie (not her real name) was very fidgety and nervous. So, naturally, I spoke up in my innocence and said Aunt Floozie was really afraid of that topic. 

First, a look of shock came over everyone, Aunt Floozy denied she was afraid of anything, and I was quietly ushered out of the room to “go play with the other kids!” 

I never forgot how I disrupted the room, however.  I didn’t mean to.  Didn’t want to.  I was only doing what I’d been told, i.e., “Always tell the truth.” Then I was confused when I didn’t get praise for doing what I was told.  

It was after events like this that I finally came to realize that adults didn’t really mean what they said when it came to “the truth.”  They only wanted the truth when it pertained to something I had done wrong.  That’s it.  All the “adult conversations” apparently were off limits to this requirement. 

As I grew into my late teens,  I became increasingly schizophrenic in trying to decide when the truth actually applied to who, what, when, or how much?  I discovered this southern “politeness” thing meant that most subjects were off limits to discussion, and that I was expected to be polite, rather than truthful, i.e., “Go along to get along…”

My mother’s favorite line came from Gone With The Wind, when Scarlett O’Hara proclaimed “I’ll think about that tomorrow!”

But somehow “tomorrow” never came.



I Got Cured

After decades of soul searching, meditation, group therapies, self-discovery workshops and “working on myself,”  I finally am at the place where I can see what that silly southern facade was all about, i.e., a bunch of dysfunctional people putting on a brave face simply because they knew of no other way to be!

Now my wife and I are committed to speaking the truth to each other and to others.  I also found that, by telling the truth, I didn’t have to remember much (it turns out that lies have a way of coming out unless you tell more lies…)

I still, however, often rely on my inherited southern diplomacy to soften the blow when its a subject of deep importance to the listener.    I can do this because I learned about “divine listening”…

—–> See the Divine Listening Post and Video <—–

You (or your Soul) already know the truth.  But do you have the courage to actually look for it?  Hear it?  Then acknowledge or speak it?  If you can do this – without anger, hate or revenge in your heart – congratulations.  You will have a happier life. 

—-> Click Here to see my Divine Listening Post & Video <—–

To your success,









[EZINE] Great News for Coaches and Consultants

logical soul ezine




Dr. Michael Craig,   Vol. 5, #14 – April 11, 2017

Calling All Coaches…

For the past several years, it has been my goal to bring a steady stream of practical solutions to coaches and consultants.  Most of these had to do with marketing tips that allow coaches to focus on what they do best – coaching – and not having to spend time marketing and selling their services.

On Saturday, I spoke with a very special person about this.  His name is Joshua Rozario, he lives and works in San Jose, California, and has developed some pretty sophisticated ways to provide low-cost marketing and networking for coaching/consulting professionals.

The interesting thing about Josh is that he comes from a marketing and tech background, and found that the coaching field is wife open when it comes to marketing.  

“There are very few reasonably-priced choices where a coach can market his or her services” he explained to me.  “I just found out that, with little effort on my part, I can make a huge difference in allowing a coach to focus on what he or she does best – coaching.” 

Josh has recently set up a website that offers an amazing assortment of marketing tools for the non-marketing professional.  so if you are stuck trying to figure out how to attract and keep clients, he can help you do this . . . and for a price that every coach can afford without taking out a loan!

But don’t go to his website and sign up just yet.  I’m negotiating a discount for all my subscribers so you’ll soon be able to get in at a fraction of the cost.   Stay tuned – I’ll try to get this done by next week if possible…

To your success,

– Michael




[EZINE] Something You Need To Do Tonight…

logical soul ezine




Dr. Michael Craig,   Vol. 5, #13 – April 4, 2017

What Successful Couples Do…

Take a break . . . 


I don’t know many couples who simply live a life of leisure and have little to do except fun stuff.  Most of us work, and work hard. 

What Soma and I try to do now (since she reminds me I’m pretty bad at this actually), is to take time out together to go to a nice restaurant, take in a movie … at an actual theater… or simply sit across each other on the couch to give each other a foot massage.

– Michael


[EZINE] 10-Minute Couples Therapy, Part 2

logical soul ezine




Dr. Michael Craig,   Vol. 5, #12 – March 28, 2017

A Brief Apology…

I promised Part 2 for last week, and was unable to send out the E-zine.  For this, I am sorry.  Over the past 3 weeks I’ve been back and forth to either in the hospital or Emergency Room for an acute prostate infection that has left me immobilized and popping prescription medicines to treat pain and infection.

Today, however, I can report that the pain is mostly gone, and I should be back to normal within 1-2 weeks.   So thank you for your patience during this interval.  You and all my subscribers are valuable to me, and deserve the best I can give.   

The Real Essence of Couples Therapy

In any relationship, whether or not you have a pre-nuptial agreement in place, there are still expectations from the other person, but these are largely unspoken, much less written down.  Practical matters, like how many kids to have, who contributes to the monthly bills, and own/rent living decisions all have a logical place in every relationship.

Its the UNSPOKEN expectations, however, that usually undo a relationship, even before it gets established.  Your ‘subconscious self’ – or ‘inner child’ – wants and needs things that cannot often be translated into language. 

These expectations must, therefore, go unfulfilled unless the couple is able to dig deep and discover what these needs and expectations actually are.  This has been the traditional role of couples therapy – to ‘referee’ the clash of unmet expectations.

You can also do this yourself, if both parties are willing.  The REAL secret to happiness in relationships is to first know yourself. Then and only then can you share the deep needs  or feelings you have with each other.  Without the ability to do this – especially a problem for men – then the spouse or partner is left only with guesses and doubts . . . dangerous for any long-term relationship. 

As I mentioned in my last installment, Soma and I are happy and loving the vast majority of the time for one simple reason:  gratitude.   Whenever I look at her, I always have the feeling inside that “I’m the lucky one – I got the better deal!!”  For her part, Soma tells me she feels the same way (but I still know I got the better deal).  

We both know we have faults and idiosyncrasies, but our ability to look at and acknowledge these hidden things make all the difference.  Why?  Because each of us have got the better deal! 

Again, its all about gratitude . . . and using the Logical Soul® as much as possible. 

The Ten Minute Solution, Part 2

Try this with your partner:  Each of you write down all the ways you feel lucky to be with the other.  Then spend 10 minutes reading this list to your partner. 

You can do this once or twice a week for maximum benefit.  The main thing is to communicate – both to yourself as well as to your partner – the fact that you actually NEED them in your life for happiness to be there. 

Sure, there will be complaints come up as well.  Save these for later.  The first step, though, is to establish those things that brought you together in the first place. 

Discover your happiness FIRST.  Then all possibilities will flow from this.

Thanks for remaining a subscriber,

– Michael

[EZINE] Weird Australian Math…?

logical soul ezine

Dr. Michael Craig

Vol. 4, #15 – April 11, 2016

Arithmetic Down Under…

Hey [newsfield name=”name”]…

I have a very smart friend in Australia named David Cummings.  He’s an engineer, a business marketing genius . . .  and has a very unique way of seeing things using some very weird math…

One day we were sitting around chewing the the Vegemite with some shrimps on the Bar-Bee (just kidding – I’ve not yet been to Australia.  Want to.  Heard its lovely.  But I digress…)

Anyway, we Skype quite often.  One day on Skype he told me that – by giving away more stuff – I could actually attract more coaching clients.  He said he’s been marketing like this for years, and the results were amazing.

At first glance, I saw nothing weird about this.  I, too, recommend giving away free coaching sessions in my book The Six Figure Coach. David, however, added a real twist to this wild and woolly giveaway idea… and posted a great article to share with my followers:

—->  Here is David’s Article on the Free Giveaway Idea <—–

The thing that puzzled me was this:  Why was he recommending giving away THREE things? . . . In addition to the Free Sessions?  This was strange math to me, i.e., 1 minus 1 minus 1 is NOT supposed to equal THREE!

But I guess it does in Australia, sort of . . . like how the water circles counter-clockwise going down the drain?  😉

—-> Find out how David does this here <—–

So check it out.  All I can tell you is that David’s formula involves giving away unique information products along with your free coaching that are almost guaranteed to attract – and keep – more paying clients!

—–> Click Here To Check It Out <—–

To your success,


[EZINE] Do You Know Your Niche or Specialty?

logical soul ezine

Dr. Michael Craig

Vol. 4, #9 – Feb. 29, 2016


Happy Leap Year Day [newsfield name=”name”] – This week I want to ask you about your “niche” or coaching specialty.  Do you really know what it is?

Know Your Niche

I never gave much thought about my “niche” before I realized that NOT knowing this bit of information has probably cost me tens of thousands of dollars! 

Then – and only then – did I become interested.

Don’t be like I was.  Learn all you can about your coaching niche, i.e., your specialty.  Knowing your niche is the only way I know to directly affect your ability to attract paying clients,  and therefore your bottom line!  Otherwise, you will only end up coaching your dog on how to roll over (and chances are, Fido doesn’t pay so well!)…

—-> Learn about how to recognize your NICHE here <—–

3 Questions

There are essentially 3 Questions you need to ask yourself in order to discover your true niche.  These, by the way, are the SAME questions your prospective clients are quietly asking – and expecting you to answer BEFORE they will commit to any kind of coaching!

—-> Learn the 3 Questions Here <—–

That’s It!

I wrote a LOT on Coaching Niches – and also did a podcast a few years ago – so I won’t repeat all that here.  I will, however ask you to check out my latest article . . .

—–> Do You Know Your Coaching Niche? <—–

To your continued success,

– Michael

[EZINE] Are you a Life Coach? Or a Therapist…?

logical soul ezine

Dr. Michael Craig

Vol. 4, #8 – Feb. 22, 2016


OK [newsfield name=”name”] – This week I want to ask you something important:  Are you a life coach?  Or a therapist??

Life Coaching Myths

If you are a therapist or psychologist,  you already know the answer to this question.  Therapy (and counseling, for some) is unlike life coaching in that it involves dealing with the PAST, i.e., emotional traumas or experiences.

Any attempt to deal with parents, siblings, teachers;  war-time traumas that created PTSS, or even past-lives . . . is always about the past.  While the EFFECTS may be found in the present and future, the past is the workplace.

Practitioners and therapists are usually licensed and board-certified, and have to adhere to strict standards or protocols when dealing with patients or clients.  Life coaching – on the other hand – usually revolves around what exists in the PRESENT or FUTURE without much attention being put on digging up the past.

The MYTH that usually  surrounds this profession is that “life coaching” is somehow akin to being a therapist . . . but without a license.  Nothing could be further from the truth.

A real life coach will help you assess your current assets, skills, talents and other resources, then help you focus these resources towards a particular goal or dream.  Life coaches can either be certified or not certified, but they are always focused on what is possible, rather than healing what has passed.

There are 5 myths, actually,  that surround the art and practice of life coaching.

—-> Learn the Other 4 Myths about Life Coaching Here <—–

Finding Your Coaching Niche

To be successful as a Life Coach, you have to find and develop your NICHE, or specific field of coaching.  Otherwise, you run the risk of becoming invisible because you don’t address the SPECIFIC NEEDS of your ideal client.

Are you a weight loss coach?  Great – this is a niche, but also a very broad one.  Be as specific as you can.  Try “Niching” your field down a bit . . . say by becoming “The #1 Weight Loss Coach for Asian Women Over 50,” or something similar.

The FIRST thing you need to understand about any niche you choose, however, is the public’s perception of life coaches, and how you can meet and overcome these MYTHS and objections before promoting yourself in a big way . . .

—–> Here are the 5 Myths about Life Coaching <—–

Another factor any life coach should consider, as part of any effort towards success,  is CERTIFICATION.  While no one in the USA is required to be certified to start a practice, a life coaching certificate gives you more authority and “gravitas” when addressing prospective clients.  As a “certified life coach,” you automatically gain more respect, like you would if you were a published author or other known expert.

More on this later . . . Meanwhile,

To your continued success,

– Michael

[EZINE] Voting for Socialism? Or Social Media…?

logical soul ezine

Dr. Michael Craig

Vol. 4, #5 – Feb. 1, 2016


[newsfield name=”name”] – This is a NON-political article, by the way… it’s really about how to promote your life coaching business!  Read on…

Who’s being Social?…

In honor of the “official” kickoff to the 2016 US presidential election in Iowa tonight, I wanted to say a few words to acknowledge those of you who take the time to go to the polls or caucuses and vote, regardless of your political persuasion.  Since you don’t live in a country that REQUIRES voting – as in Australia – your contribution to the selection of our next president is vital. 

But please make sure you’re voting for the right reasons . . .

I became aware a day or so ago that some people – mostly younger folks in this case – have become far removed from the political meaning of the word “socialism” and think it is related somehow to “social media.”  Just for the record:  It’s not.

Social Media Can grow your Business

“Social media” is truly social.  It boils down, basically me sharing my cute kitten and baby pictures online with all my friends and acquaintances. No one wants to take my “stuff” unless I choose to share it.

The fact is, if you want to grow a business – your life coaching business for example – you need social media to help spread the word.

—-> How to Optimize Pinterest for Your Life Coaching Business <—-

Social media does not -yet anyway – have rules that compel members to give up more than they are willing to share.  Socialism outside the family unit, however, is a bit different…

Socialism can grow your “Fairness”

“Socialism” is where you, I, and everyone in the community shares everything:  all resources like food, living space, and especially money.  There is always the need for mediator, however, who keeps order and gets to decide what’s fair. In a club, this might be a chairman.  In the family unit, the parents usually have the last word. In politics, this means a centralized government.

The confusion about the terms “social” vs “socialism” arises because Bernie Sanders  calls himself a “Democratic Socialist” (in the European sense, he says).  And because “social” is a buzzword that every young person has come to associate with “fair,” “share” and “social media,” Bernie gets both media attention and followers.

But most older Americans are a bit skittish about the term “socialism” and rarely confuse it with the use of Facebook or Pinterest.   Folks over 60 remember the Cuban missile crisis, and the imminent threat of Communism and socialism was a constant mantra of government bulletins, publications, and news.

Just because you like to share cute kitty pictures online, for example, does not mean you buy into “socialism”. . . unless you are also in favor of sharing everything else you own! Don’t own much?  Hey! It pays to be a socialist!!

Even Bernie is not a complete socialist (or Communist).  Bless his heart, Mr. Sanders understands government has some limits.  He just wants the US to be more like Denmark!  It may be the most expensive place to live in Europe, but at least its the most “fair.”

If You Are A Life Coach

…And regardless of your political persuasion, its still wise to use social MEDIA to promote your practice.  Then go vote.

—-> Check out Arina’s 2013 article on Pinterest Optimization <—

This older blog post is still very informative about ways you can use social media to get your “friends” to know, like, and trust you.

Your Socially-Fair Friend (but admittedly not a socialist),


To your continued success,

– Michael

[EZINE] A Gift from Your Ancestors…

logical soul ezine

Dr. Michael Craig

Vol. 4, #4 – Jan. 25, 2016



Ancestors Are Now Cool…

After a long hibernation, the idea of learning about (and contacting) our ancestors is finally a hot topic of discussion.

Last week I mentioned how many cultures throughout the world treat ancestors as a living part of their everyday life.  In non-native North America, not so much.

But that is changing. Online searches, and recent archaeological finds indicate that our past is much more mysterious than we ever thought possible.  TV documentaries like Ancient Aliens, Celebrity Ancestors, and popularity of websites like prove that the yearning we all feel to connect with something – or someone – who can take us beyond our mundane awareness is very strong.

Now there is a way to do this quickly and easily, and is the topic of my latest article about:

—> How To Tap Into Your Ancestry to overcome persistent problems <——

In this blog post/article, I not only talk about the link or connection you have RIGHT NOW with your ancestors, but also

—-> How to use this link to increase your happiness and enjoyment of life! <—-

I even lay out a very simple visualization exercise and even a script for you to start using right away by yourself, or with your coaching clients.  This exercise is not meant to replace therapy (we coaches don’t DO therapy!), but is a quick way to both discover and dissolve blocks that keep you and your clients stuck. I call it…

—-> The Logical Soul(R) Family Conference <—-

and want to give this to you as a gift to my subscribers who are looking for a very effective tool they can use to blast through mental/emotional obstacles.

Don’t let the simplicity fool you.  When ancestral (epigenetic) involvement is indicated, this stuff works!

And there’s much more to come…

To your continued success,

– Michael

[EZINE] The Real Nature of the Mind…

logical soul ezine



Dr. Michael Craig, 

Vol. 3, #28 – July 13, 2015

First An Announcement…

My friend and colleague Dr. Ron Owens is again offering his popular Basic Life Coaching Certification Workshop on the weekend of July 25-26th in Atlanta.  His course is the fastest and most complete way I know to get certified as a life coach without spending many thousands of dollars and taking years out of your life.   Dr. Ron offers the same personal attention, curriculum, and value during his intense learning weekend as some  other courses that take months, but at a fraction of the cost.    


Mind: The Guru Connection…

Maharishi Mahesh Yogi“The nature of the mind…” I first heard those words many years ago from Maharishi Mahesh Yogi (1918-2008) …

Those of you who know me may remember I practice Transcendental Meditation(R), or “TM” on a daily basis, and have been doing so for almost 45 years.  I was also personally trained by Maharishi  as a teacher of “TM”, and was  part of his worldwide movement in the 1970’s and 80’s that taught millions of people,  including such celebrities as the Beatles, Merv Griffin, Clint Eastwood, Jerry Seinfeld, presidents, prime ministers, and many others.

The reason I bring all this up is not to claim any “inside connection” with Maharishi or celebrities… I have none.  I just wanted to point out that it was my practice of TM that gave birth to my understanding of the nature of the mind . . . and that this is the foundation of what later became the Logical Soul(R)!

—> Listen to what Maharishi has to say about this Nature of the Mind <–

It is no accident that, after years of research, trial and error, I discovered that Maharishi was on to something really big . . . and that he also planted the seed that grew into my lifelong work.  For this I am forever indebted to his teachings, and the time I was privileged to spend in his presence.

It’s All Here —>

To your Continued Success,

P.S., I haven’t taught in decades, but have gained a greater appreciation for both TM and Maharishi in recent years: