Dr. Michael Craig
Vol. 4, #5 – Feb. 1, 2016
[newsfield name=”name”] – This is a NON-political article, by the way… it’s really about how to promote your life coaching business! Read on…
Who’s being Social?…
In honor of the “official” kickoff to the 2016 US presidential election in Iowa tonight, I wanted to say a few words to acknowledge those of you who take the time to go to the polls or caucuses and vote, regardless of your political persuasion. Since you don’t live in a country that REQUIRES voting – as in Australia – your contribution to the selection of our next president is vital.
But please make sure you’re voting for the right reasons . . .
I became aware a day or so ago that some people – mostly younger folks in this case – have become far removed from the political meaning of the word “socialism” and think it is related somehow to “social media.” Just for the record: It’s not.
Social Media Can grow your Business
“Social media” is truly social. It boils down, basically me sharing my cute kitten and baby pictures online with all my friends and acquaintances. No one wants to take my “stuff” unless I choose to share it.
The fact is, if you want to grow a business – your life coaching business for example – you need social media to help spread the word.
—-> How to Optimize Pinterest for Your Life Coaching Business <—-
Social media does not -yet anyway – have rules that compel members to give up more than they are willing to share. Socialism outside the family unit, however, is a bit different…
Socialism can grow your “Fairness”
“Socialism” is where you, I, and everyone in the community shares everything: all resources like food, living space, and especially money. There is always the need for mediator, however, who keeps order and gets to decide what’s fair. In a club, this might be a chairman. In the family unit, the parents usually have the last word. In politics, this means a centralized government.
The confusion about the terms “social” vs “socialism” arises because Bernie Sanders calls himself a “Democratic Socialist” (in the European sense, he says). And because “social” is a buzzword that every young person has come to associate with “fair,” “share” and “social media,” Bernie gets both media attention and followers.
But most older Americans are a bit skittish about the term “socialism” and rarely confuse it with the use of Facebook or Pinterest. Folks over 60 remember the Cuban missile crisis, and the imminent threat of Communism and socialism was a constant mantra of government bulletins, publications, and news.
Just because you like to share cute kitty pictures online, for example, does not mean you buy into “socialism”. . . unless you are also in favor of sharing everything else you own! Don’t own much? Hey! It pays to be a socialist!!
Even Bernie is not a complete socialist (or Communist). Bless his heart, Mr. Sanders understands government has some limits. He just wants the US to be more like Denmark! It may be the most expensive place to live in Europe, but at least its the most “fair.”
If You Are A Life Coach
…And regardless of your political persuasion, its still wise to use social MEDIA to promote your practice. Then go vote.
—-> Check out Arina’s 2013 article on Pinterest Optimization <—
This older blog post is still very informative about ways you can use social media to get your “friends” to know, like, and trust you.
Your Socially-Fair Friend (but admittedly not a socialist),
To your continued success,